Rapid Innovation begin every project by establishing a foundational understanding of what they intend to “do” for the purpose of serving design needs and business objectives (ROI). They objectively research and learn about their client’s business, agreed needs, and opportunities -- setting goals and articulating our key performance indicators (KPIs) that will be instrumental in determining the overall success of your project. They develop your visual identity by translating the business, audience, and product strategy statements from the Discovery stage into a visual language that is uniquely your own. They will work closely with you to analyze everything from the identity strategy to visual symbols and characteristics, concluding with style guidelines. The goal is to design a foundation from which all design in this project, as well as the following projects, can pull inspiration and rules.
More info: https://www.rapidinnovation.io/
Welcome to the grit daily startup. I'm your host, Sebastian Rusk. And this is a podcast about what goes on behind the scenes at startups. The Good, the Bad, and the gritty. Let's dive in.
Jesse, welcome to the show. Dude, awesome to be here. It's great to have you here, man. Thanks for taking some time out of your day to hang out with us here on the grid daily startup show, we'd love to talk about the startup world in general, how it started, how it's going, how it ended. In some cases, I'm curious to learn about what your experience has been in that in that space. But before we get into all that, let's help our listeners better understand a little bit more about you and your backstory.
Sweet. So my name is Jesse, I founded rapid innovation. I've been an entrepreneur and
part of the startup world really, for my entire adult career, I've worked for very few people, except for myself,
got into the web three blockchain space, or at least learned about it in late 2011. Through a friend of mine, I owned a real estate startup back then, were trying to change the world with with real estate. And
he sat me down one day for coffee and said, Hey, I want to sell all of my real estate investments and buy this thing called Bitcoin, which I was just shocked. I'm like, Dude, why would you sell the world's best investment, and by some digital token scam, that's going to be worth nothing.
So I tried to talk him out of it, he didn't listen to me, he didn't care. He he knew something that I didn't at the time, probably because he read the white paper and I didn't
and ended up selling everything he had bought a ton of Bitcoin in 2011 2012 That was a great decision. Because I don't know that anyone will ever get $50 Bitcoin or $150, Bitcoin, again, made a lot of money and like, like life works, I had to go work for him because he made the right decision I didn't. So I ended up selling my company going and working with him. He on boarded me into the web 3d space and really into the development space and the the like web product startup space, because everything I'd done before was brick and mortar and
you know, things very much like that. It wasn't actually like web development. And so built around probably 5060 applications. And I was working with him.
All in the web three space worked for a few notable clients and cut my teeth on finance, cut my teeth on web development, cut my teeth on, like how to manage developers and build products in the space what marketing looks like,
what sales looks like, and really just fell in love. And so
from from their human, I ended up parting ways and probably 20 into 2018 2018. He wanted to move into the AI and machine learning space, which I love. You know, as a as a hobby, I think it's amazing.
But I just I just was too in love with with the web three space. I was doing levels crypto and blockchain and what I what I saw it doing to the world. And so I stayed, he left and I founded rapid innovation,
you know, three years ago. So so what were those things that really stuck out to you were like, there's no way I'm leaving the space. I see what's happening here. What What were some of those experiences did so most of what I had done in my entire career up to that point was I took advantage of middlemen, inefficiency. So third party inefficiency and marketplaces, all of the all of the companies I had founded, were intermediaries between two parties that sucked money out of the transaction. And so when I saw web three and smart contracts, I realized that everything that I had ever done in my entire career was going to disappear. Because you could read, you could create a smart contract. And you could stick it on a blockchain that would make every business I had ever created obsolete. And there was like, I was a dying breed, I was going to disappear. And so I wanted to be a part of what destroyed everything I had ever tried to create.
Because I realized the amount of money that you can give back to people when you get rid of third party inefficiencies and transactions is insane. I mean, people just how they can have a better quality of life. They don't deal with all of the BS that comes with having someone sit there in the middle. And I want to be a part of that. And I just I couldn't imagine life not building towards that end goal of making people's lives better by you know, eliminating all of these trusted third parties that have to facilitate transactions and suck
so much value out of what people are just trying to get done. Right. So you saw a gaping hole that needed to be filled in a problem that could totally be solved. So break it down for me rapid innovations, which are primarily focused on right now as you've continued to do what you have been doing. Break it down to me, like you're talking to a five year old. I always like to say, when we're talking about web three stuff, what exactly do you guys do? And what problems do you solve?
Basically, the biggest problem we solve is there's a, there's a lot of people moving into this space, and a lot of people trying to figure out how to take
whatever their idea is, and bring it to bring it into reality, and a lot of specialized roles that need to be put in place to do that. And so rapid innovation is I mean, its base level, a web development company. So you come in with an idea, we help you flush that idea out. And then once we're done with that, we put whatever specialist in place, we need to in order to make that work, we build it, we hand it back to you to go market it and you don't onboard your clients. And so the idea is just a full service web development company where you bring us an idea, we give you a product back, you go and do what you will with it. There's some like some examples. As far as like the type of like, if what brands are a fit, that would potentially want to create a solution as far as on a blockchain, or dare I say, on a blockchain app or a blockchain app? Well, it's not like we don't do all like
So you've got a bunch of people in the space trying to make money, it's better now that we're in the bear market. Now. There's people that are really trying to innovate, right? And so that you get all these people who just want to make money like, hey, build me a token, it's like, what's it gonna do? I don't know, people buy it. Like someone told me I needed one. Yeah. And so there's all those people, I kind of discount everyone in that category.
But then what you want the other the other side of it is you have people who have been involved in, say, the financial sector. So Goldman Sachs, Deloitte, you know, they've, they've worked there, and they are, you know, they've run a large hedge fund, they've done things along those lines. And they, they realized the same thing that I realized in real estate, that there is this massive third party inefficiency in the space, and that they can create smart contracts to do what hedge fund hedge fund managers do, or a portion of what hedge fund managers do for a fraction of the cost. And so they're just looking to eliminate, you know, third party inefficiency. So that's a client that we have. There's other people that are just looking to upgrade the user experience of humanity in some way, shape, or form or bring value to something like I've got a client right now, it's a little bit hard to talk about who I work with, because most projects want to have all of the credit for what they're building. So we get to fade into the background. And I try to respect that as much as I can. Sure. But I've got a client right now. They're, they're about to launch a clothing brand.
And he's got some big celebrity endorsements. This guy is he's, he's brilliant. I mean, he's, he's one of the smartest people I've ever met. He's a programmer who also has a clothing brand. He's one of the most creative people I've ever met, just one of those unique individuals. And his project, it doesn't even have a token, like the the idea behind him using Blockchain is simply just to add value to,
you know, to a brand. And so he's talking to some other like huge name brands in the space right now to utilize his attack that he's building to add value to clothing brands and other brands that are moving into the space where he where he wants to add value.
And then you get all of the weird, like offshoots, people that come up with just wacky ideas that they want to see if they can make work like,
like self certified collateral backed loans that pay themselves back due to inefficiencies in you know, in staking and stuff. So you, you borrow a bunch of money, and instead of making payments on the money that you're borrowing, the the loan itself, just self pays itself off over time, like wacky things like that, that are impossible to do without being able to program value, right.
And without, without being able to eliminate all of the inefficiencies in the current in the current systems.
Like if I wanted to talk about specific brands, it gets a little bit more difficult, but maybe that answers your question. Yeah, no, it totally does. I wasn't looking for yet. I wouldn't know one from another. I mean, I probably should, hosting a show that we talked a lot about the about web there, but we're learning here we're learning each and every episode, I was just trying to get an idea. Just to you know, yes, it's you know, so it sounds like you got a lot of people that want to throw a whole bunch of spaghetti up against the wall and have absolutely no idea where their place is and then you got some more intentional people that understand where the replays could potentially be in web three and you guys are that missing component Apple make it a reality. Yeah, because they understand a lot about what they're doing. They just don't understand the exam. They they're like me back in two
Only 14 where I realized that smart contracts were going to change real estate, I had no idea how I just knew that this the tiny little understanding that I had like, you can create a smart contract that facilitates two parties in a transaction, I realized that was going to eliminate real estate, real estate agents. And so you know why, why stay in a dying, you know, in a dying industry, whether that's five years, 10 years, 20 years from now.
And there's a lot of people that are doing those jobs that realize that this technology is going to put them out of business. And if you're going to be put out of business, man, the way to do it is to be the guy who puts yourself out of business. Because there's a lot of money to be made and a lot of success to be had. If you can actually put your industry out of business. And everyone's competing on that, you know, on that playing field right now trying to come up with the best solutions to do that in whatever their specific field is. And there's also a lot of brands ignoring the obvious. A lot of you know, I mean, just I went to an eye doctor appointment last week, but I went to high school with, and he's like, So what's up with this? He's my age. And I said, what you think but this whole web web three Metaverse, he goes, I'm not buying it. It's all a crock. And I said, Dude, the world's moving to the blockchain. He's like, what does that mean? I'm like, I don't know yet. But it is. And I just, I'm transparent, you know what I mean. But I try to use some actual examples. And like, you know, again, just like you said, the third party, removing the third party that has absolutely no value in that entire process, and making it a more seamless, transparent, I think that's what's going to help people plus as life starts to move to it. And you know, your new insurance policy is now you know, a web three solution. They just like we've adapted everything else, you know, paper, cell phones, fax machines, dude, go look at the internet when it first came out. Like I love reading articles from all these like super, super intelligent people who said that this will never take off. I'm not buying it, it's not going to happen. This adds no value to anyone's life. Why would anyone like who's going to have a computer in their house? Like who would actually go out and buy a computer and put it in their house and connected to the internet? No one, no one will do that. You know that we've all got smartphones in our pockets. And I think that there's a lot of naysayers who don't believe this technology is going to change anything. But that it's it's it, it's the internet, it's of course, it's going to change something like it's going to absolutely revolutionize people's lives in the next 20 years. And I think that there will be a time when no one could imagine living life without smart contracts that help facilitate and make certain parts of their lives easier. It's it's going to be like, looking back at the days before the internet, right? You're old enough to remember that. It's like archaic caveman stuff. You know, I can't imagine not having access to Google like how in the world do you get information go to library? pedia, baby. Yeah, dude. You know, it's like, yeah, it's like Britannica. Exactly. That's crazy. Like, that's not that's not what, you know, that's not what people want to do. It's not how people want to live their lives. Imagine could you imagine go and figure something out this day and age and be like, Hey, I gotta go pick up an encyclopedia, or World Book.
I just got B's this year, and I'm trying to learn how to do it. And I bought a book about bees. And I read it. And I realized after I finished reading this book about these is the first time I've read a book about how to do something, like specific like a how to thing in a long time. Like I always go to YouTube, I always go to Google, it's gonna be the exact same thing in the future when it comes to finance. Like we're not gonna go to banks to do stuff, the idea of going and getting a loan from a bank. That's going to be like, people are gonna look back at that and say we savages like those guys.
Right? Prehistoric? Yeah, exactly. Like, go get your spears and go hunting, you know, I go to the grocery store, like, that's what it's gonna look like 20 years. Yeah, it really, really is. I'm excited to be a part of that. So I say the same. I say the same thing, too. So what are you guys excited about for speaking about the speaking of excited, it's middle 2022. That's crazy to say, and hear at 10 Plus record this episode. But what are you guys excited about? For the remaining of 2022? What do you guys got on the chalkboard?
I mean, the biggest thing I'm most excited about right now is one of the nice things about bear markets is that so in the last year and a half, we grew from 35 people to 300 people Nice. Too much too much growth. Actually it was. And so when a bear market hits, because I've been through a bunch of them at this point now. big ones and small ones. When the bear market hits, then the noise goes away. And everything's very pure. It just cleans up the stream. And so you don't have you don't have all of the crazies out there trying to figure out how to make money with no plan. I love that you're not filtering all that stuff out. You're just talking to really serious people. Sure it kind of slows things down a little bit. And the thing I'm most excited about is having time to build
and dealing with those people who are really, really serious about this space because all of the all
other noises gone. So that's the thing I'm personally most excited about.
And you know, the next Bull Run, I've been trying to figure out what it's going to be about, right? Because we've got, we had the D fi, and then we have the NF T stuff. And we had the ICO stuff, you know, a while back, and like we've had all these different
crypto summer's, I guess, as people like to call them. And so I'm just trying to figure out what the next one is going to be about. I think it's going to be game fi. I think that that there's a lot of opportunity there. But that's a weird industry, right? Because you're trying to break into something where you want to take billions and billions of dollars away from Activision and blizzard and all these other companies that are trying to hold on to this and give it to users. Like the no one likes it when, when you take their money and give it give it back to the people like it's your, you know, maybe the people like it, but Richard, King Richard didn't like Robin Hood. And so I think that, you know, these big companies don't necessarily like the idea of their their products becoming more efficient. But I do think we're gonna see a lot of that. I mean, there's a lot of rumors going on. I've got I know about conversations with huge game development companies that, that I that are actively trying to figure out how to utilize this technology to, you know, in play to earn and different things along those lines. So I'm excited to see what comes out of that.
Now, maybe it won't, maybe it won't actually happen. Maybe it won't be game five, maybe it would be something else. My crystal balls a little fuzzy sometimes. But I'm excited.
Yeah, I am, too. I couldn't have said it better. Those are I share, I share those same thoughts and encouraging outlook on the future, say at least Jessie I really enjoyed our conversation, man, I learned a ton about what you guys are doing here rapid innovation and been great to chat it up with you. I know we were chatting about North Idaho prior to the interviewer and I've got to put that on my list of of travels. But you said if you visit northern Idaho, like the beautiful part of of Idaho, you may move there. So I'll know that going into it. That one unless you come here in the wintertime did people move here from all the nice warm climates and because they come visit in the summer, they move here. And then the first winter hits, they get three feet of snow, it goes down to negative 10. And they're like, no, no, no, I'm going back to Oh, okay. Collect California. And that's good until that I could and I know that I'll just be visiting that. Yeah, exactly. Thanks again. Jesse. Keep up the great work when encourage you guys to keep doing work that matters that clearly you guys are blazing the trail of whatever's next for us on here. But like my good friend Gary Vee likes to always say and has for over a decade, technology doesn't care about your feelings, or what you think about it, it's going to continue to run at the speed that it runs, in fact that it just gets faster and faster. So I'm excited to be part of it. And it's great to connect with you, brother. It's awesome to chat. Likewise, until next time, friends.
Thanks so much for tuning into this episode of grit daily startup.
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